Let me be real…
The traditional business model is antiquated. Consumers are telling companies to DO BETTER and create change!
Businesses like Warby Parker; TOMS; Backstage Capital; Good Fight Fitness; and Mosaic Sound Collective are embracing their social responsibility to the community.
Social impact businesses provide a space for problem-solving; philanthropy; and business development. If you haven’t heard of the term, let us drop some knowledge. Social Impact businesses are for-profit organizations with a social impact vision. These organizations apply commercial strategies to maximize social good in the community.
Here Are 2 Reasons Why Social Impact Is The New Business Wave:
1. Consumers Demand Social Impact
Consumers demand social impact and philanthropy with every purchase. Product production, Warehouse conditions, Carbon footprint – IT ALL MATTERS! 66% of consumers are willing to spend more on a product if it comes from a sustainable and environmentally friendly brand. Additionally, 90% of consumers will switch to a brand that supports a social impact cause.
2. Employees Demand Social Impact
More than one-in-three American workers are millennials. Millennials have officially surpassed Generation X to become the largest generation in the American Workforce. 94% of millennials want to use their skills for the social good. Making a social impact matters to young professionals, and this is changing the workplace culture.
Businesses are starting to reevaluate their marketing and branding. Many organizations are taking on social initiatives to improve their community image. This is the new standard. Social Impact is the new priority, and it’s time to jump on the wave!
Want to put on a social impact event to help make a difference and attract millennials to your brand? Contact us for an event consultation.
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